What makes Iconic Selling different from other sales training programs?

Iconic Selling isn’t another cookie-cutter course—it’s a performance-focused system built around real-world strategies and a flexible framework you can make your own. We don’t force you into rigid scripts. Instead, we help you align proven methods with your personality and selling style, so you can build trust faster, deliver more value, and close more high-value deals—consistently.

We designed Iconic Selling for ambitious sales professionals ready to break out of average. Whether you’re a new rep hungry to make an impact or a seasoned pro looking for fresh strategies, you’ll gain the skills to become the go-to advisor your clients trust—and the top producer your company counts on.

You’ll get 8 on-demand courses you can complete at your own pace, plus quarterly live webinars with Carl Erickson and exclusive access to the Iconic Selling Knowledge Bank. With tools like CarlBot, our AI-powered sales coach, you’ll have ongoing, deal-specific guidance every step of the way. Each course is packed with actionable insights you can use in your very next sales conversation.

We make you the difference in every deal. Iconic Selling adapts to your strengths—not the other way around. By combining our proven framework with your style, you’ll transform into a consistent revenue driver, a trusted client advisor, and a standout performer who wins more business, more often.

Your growth doesn’t stop when the training ends. As a graduate, you’ll continue to get value with:

  • Ongoing access to the Iconic Selling Knowledge Bank
  • Quarterly live webinars with Carl Erickson
  • A community of like-minded, high-performing sales pros
  • CarlBot for real-time, deal-specific advice anytime you need it
    We’re here to help you stay sharp, refine your skills, and keep climbing toward elite performance.

Graduates who want to keep building momentum join our Seller’s Circle—an exclusive monthly membership for serious sellers. You’ll get weekly live calls with Carl, updated tools in the Iconic Library, and ongoing open discussions with CarlBot so you can keep closing bigger, better deals.

If you’re ready for more personalized guidance or specialized programs, connect with us via our Contact Us form. From there, we can point you toward the Seller’s Circle or other advanced services designed to help you sell smarter, faster, and more effectively.

Absolutely. Iconic Selling is self-paced—you’re in control of your schedule. You can pause anytime, pick up where you left off, and we’ll track your progress so you never lose momentum. We’re here to help you succeed at your pace.