I’m Carl Erickson, founder of Iconic Selling and CEO of Beacon Worldwide. After more than 30 years of helping sellers close six and seven-figure deals, I’ve seen just about every way a deal can fall

I’m Carl Erickson, founder of Iconic Selling and CEO of Beacon Worldwide. After more than 30 years of helping sellers close six and seven-figure deals, I’ve seen every kind of

I’m Carl Erickson, founder of Iconic Selling and CEO of Beacon Worldwide. After more than 30 years of helping sellers close complex six and seven-figure deals, one thing still amazes

You can do everything “right” in B2B sales, build a strong business case, run clean discovery, deliver a sharp proposal, and still lose, not because your solution is wrong, but